Gaming · YouTube
Sponsorships for gaming YouTubers that go beyond “use my code”.
Gaming audiences are loyal and spot a forced ad instantly. We find brands your viewers will care about and negotiate deals that fit how you make videos.
Brands we’d look at
Who sponsors this kind of content
- Game publishers and studios promoting launches and updates
- Peripherals: headsets, mice, controllers, chairs
- Energy drinks and snack brands targeting gamers
- Mobile games looking for installs
- PC builders, components and gaming laptops
Formats
What deals usually look like
- Sponsored gameplay segments or full sponsored videos
- Mobile game install campaigns (often with performance bonuses)
- Launch-week coverage tied to release dates
- Ongoing peripheral partnerships
- Cross-platform bundles with Shorts, TikTok or Twitch
How we’d pitch you
Publishers care about genre fit above everything. A strategy-game audience and a battle-royale audience are different buyers, so we pitch each studio with specific reasons your viewers match their game.
Mobile game deals are common in gaming, and they vary a lot in quality. We push for a fair flat fee rather than letting the whole deal ride on install numbers you can’t control.
Worth knowing
Things we watch closely in this niche
- Pure CPI (cost per install) deals that put all the risk on you
- Embargo dates and early-access rules on new games
- Brand safety terms that clash with your usual content style
- Payment terms. Some mobile game advertisers pay very slowly, so we set clear terms up front.
Questions
Do you work with mobile game sponsors?
Yes, but selectively. We look for a decent guaranteed fee instead of an install-only deal.
Can you get me early access or launch campaigns?
We pitch publishers around their release calendars, which is where launch opportunities come from.
I mostly stream. Is this still for me?
Yes. Many deals bundle YouTube with Twitch or other platforms, and we can negotiate those together.
Next step
Want brands in your niche pitched for you?
Tell us about your channel and the sponsors you’d love to work with.