Beauty · Instagram
Brand deals for beauty creators on Instagram, priced like the work it is.
Beauty brands love Instagram, and they send a lot of free product. We help turn gifting into paid partnerships with brands that suit your skin, your style and your followers.
Brands we’d look at
Who sponsors this kind of content
- Skincare brands, from indie labels to larger names
- Makeup and colour cosmetics
- Haircare and hair tools
- Fragrance
- Beauty retailers and subscription boxes
Formats
What deals usually look like
- Reels tutorials and “get ready with me” content
- Carousel posts with before and after or routines
- Stories sequences with link stickers
- Ambassador programmes over several months
- Usage rights for brand ads and product pages
How we’d pitch you
Beauty brands want proof that your followers buy what you use. We pitch around the products you already love and the questions your followers ask you, because that is what converts.
We’re also firm about gifting. A PR package is a nice gesture, not payment for a Reel. When a brand wants content, we turn the conversation towards a paid brief.
Worth knowing
Things we watch closely in this niche
- Gifting in place of payment
- Whitelisting and paid ad usage of your face and content, which should be priced separately
- Exclusivity clauses that stop you working with other skincare or makeup brands
- Ingredient and claims rules. Brands sometimes ask for claims you can’t honestly make.
Questions
Can you help me move from gifted to paid deals?
That’s one of the most common things we do. It starts with pitching brands with a clear paid offer rather than waiting for PR boxes.
What if I only want clean or cruelty-free brands?
Tell us on the first call and we’ll build your target list around it.
Do brands pay extra to use my content in ads?
They should. We negotiate usage rights and whitelisting as separate line items.
Next step
Want brands in your niche pitched for you?
Tell us about your channel and the sponsors you’d love to work with.