Fitness · Instagram
Fitness brand deals for Instagram creators who walk the talk.
Your followers trust you because they see you train. We look for sponsors that fit that trust, from supplements to apparel to apps, and negotiate deals that respect it.
Brands we’d look at
Who sponsors this kind of content
- Supplements and sports nutrition
- Activewear and training shoes
- Fitness and nutrition apps
- Home gym equipment
- Recovery tools and wearables
Formats
What deals usually look like
- Training Reels featuring the product naturally
- Stories with discount codes
- Long-term ambassador deals with monthly content
- Challenge or programme partnerships
- Affiliate plus retainer arrangements
How we’d pitch you
Fitness sponsors want believable use. We pitch products that slot into your routine and show brands exactly how they’d appear in the content you already make.
We’re also careful with supplements. We check that claims and ingredients are things you’re comfortable standing behind before we take a deal further.
Worth knowing
Things we watch closely in this niche
- Health claims you can’t honestly make
- Category exclusivity in supplements or apparel
- Code-only deals with no guaranteed fee
- Content volume creeping up without the fee following
Questions
Do you work with supplement brands?
Yes, carefully. We look at the product and the claims with you before agreeing anything.
Can you get me a long-term ambassador deal?
We pitch for ongoing partnerships wherever there’s a good fit, because they’re better for you and for the brand.
I’m a personal trainer with a smaller following. Does that work?
Credentials and a trusting audience count for a lot in fitness. Let’s talk about it.
Next step
Want brands in your niche pitched for you?
Tell us about your channel and the sponsors you’d love to work with.