Fitness · YouTube
Sponsors for fitness YouTubers, matched to how you train.
Long-form fitness content builds deep trust, which makes it valuable to the right sponsors. We find them, pitch them and handle the deal so you can focus on the next programme or vlog.
Brands we’d look at
Who sponsors this kind of content
- Fitness apps and online coaching platforms
- Nutrition brands and meal delivery
- Equipment and home gym brands
- Wearables and sleep tech
- Activewear
Formats
What deals usually look like
- Mid-roll integrations in workout or vlog videos
- Sponsored programme or challenge series
- Product-in-use placements
- Dedicated reviews of equipment
- Bundled YouTube and Instagram packages
How we’d pitch you
On YouTube, a sponsor gets your audience’s attention for longer, and they’ll pay for that if it’s pitched right. We show brands how their product fits your format: a full workout, a meal prep video, a gym tour.
We negotiate the details that matter in this niche, like whether the product needs to appear in the workout itself, and how many videos it covers.
Worth knowing
Things we watch closely in this niche
- Integrations that would break the flow of a workout video
- Usage rights for paid ads
- Repeat bookings priced at the original rate long after your channel has grown
- Health and results claims
Questions
Do you pitch apps as well as products?
Yes. Fitness and nutrition apps are frequent YouTube sponsors.
Will sponsors want to change my workouts?
Not if we can help it. We agree how the product appears before signing.
Can you bundle Instagram with YouTube deals?
Yes, and it should be priced as extra value.
Next step
Want brands in your niche pitched for you?
Tell us about your channel and the sponsors you’d love to work with.