Food · TikTok
Brand deals for food creators on TikTok, served properly.
Food content is made to be shared, and food brands know it. We match you with sponsors that suit your cooking style and negotiate deals that pay for the time a good recipe video takes.
Brands we’d look at
Who sponsors this kind of content
- Grocery and packaged food brands
- Kitchen appliances and cookware
- Meal kits and delivery apps
- Drinks brands
- Restaurants and local chains (where it fits your audience)
Formats
What deals usually look like
- Recipe videos featuring the product
- Series of short recipes over a month
- TikTok Shop for kitchen gadgets
- Spark Ads usage
- Cross-posting to Instagram Reels
How we’d pitch you
Food brands want recipes people will make. We pitch you with ideas for how their product fits your style, whether that’s quick weeknight meals, baking or street food.
We also account for the real cost of food content: ingredients, retakes and editing time. A fair fee covers that.
Worth knowing
Things we watch closely in this niche
- Ingredient costs being left out of the fee
- Usage of your recipe content on brand packaging or websites
- Exclusivity across whole food categories
- Dietary claims you’re not comfortable with
Questions
Do brands cover ingredient costs?
They should, either directly or in the fee. We make that part of the negotiation.
Can brands use my recipes on their website?
Only if that’s agreed and paid for. We negotiate usage separately.
I cook vegan only. Can you work with that?
Of course. We build your list around your food rules.
Next step
Want brands in your niche pitched for you?
Tell us about your channel and the sponsors you’d love to work with.